Mistake No 4 – Lack of Preparation & image continuity
When you are starting to prepare your marketing and advertising you seriously need to think about the continuity of the whole experience for your prospects.
All aspects of any campaign should link together and actively sell your product or service in a simple and relaxed way. Each time a prospective customer sees one of your marketing messages they should know instantly that it is you and more importantly what it is you are selling or promoting.
Each piece you produce should move the prospect one step closer to doing business with you.
Do not confuse your prospects with conflicting colour schemes, logos, USPs etc. You need your visual input to be clean, professional and immediately recognisable as you and above all be powerful sales messages and should show your company image in a professional and relaxed atmosphere.