Mistake No 5 – Lack of capture
You do not want to waste a single opportunity to gather information from everyone that comes into contact with any aspect of your sales and marketing processes.
As we are bombarded by 10000 pieces of advertising everyday if someone has taken time to stop and look at yours or you stand out enough to stop traffic then these people are hot prospects who want what you have got so get their details in some way.
Once you have the details you can follow up as much as possible. If they just take your details or write down your web site 95% of those prospects will never buy if it’s left to them, not because they don’t want what you’ve got but just because “it’s easier not to buy.”