Mistake No 8 – Using Mass Market and Traditional Advertising.
Most businesses decide that they will market their products or services to everyone and anyone and as a result they may hit their ideal prospect by luck. This is a huge waste of money. If you don’t know who your target market really is then you will just be throwing away your marketing budget.
Also, try not to be brain washed by the sales executives who will be crawling all over you from directories, local and national papers and magazines and now people promising you a higher search engine ranking, remember their job is to get sales for their business and not yours. All these things can be useful if used correctly and in a complete strategy, Extraordinary Marketing can help you create this to make every element of your marketing work for you and gain a fantastic Return on Investment.