Just a short blog this morning as I was prompted to write something about live marketing and the use of events after watching Larkrise to Candleford on the BBC last night, this is one of the best costume dramas currently on TV and it always carries a moral or message of some kind alongside the great filming, scripts and acting.
Last nights show had some great lessons in Marketing for any business, if you do not know or have not seen the program then there is a couple of sisters who run the local dress shop, Candlefords answer to Selfridges, and they had fallen on hard times due to lack of business (does this have any resonance with you?) well they decided to take matters into their own hands and create an event to bring in customers and thanks their friends and neighbours for all the support they give.
Could you do this? how could you create awareness for your product, service or business using an event of some kind?
You could use an exhibition of your work, a thank you cocktail party where everyone has to bring a guest who is not a current customer, hire a venue and throw a small Thanks for the Business party. You could have product demonstrations, free seminars, fashion shows (this is what the sisters Pratt did in Candleford) there are endless possibilities that you should consider and if you want to discuss any way we could help then let us know. always remember that it is the businesses who are being proactive and standing above the crowd that will get noticed so be Extraordinary in your Marketing efforts, get off your backside and get those customers.
With luck and prosperity for today and the future.
John Danbury, Extraordinary Marketing.