Author Archives:
Marketing Communication
There are three areas you need to think about when marketing
and these have to be in harmony with each other if one is
missing or even slightly off then the whole thing will not
work.
Message – What have you got to say to the prospect?
Market – Who is the prospect? What type of business are
they in or [...]
Extraordinary Marketing
Are you scared or prepared?
Seem a strange question? well it’s not in this day and age
because I would say, although most businesses I meet are lucky
enough to have a good attitude on the outside, internally they
may be petrified that business is not coming in as quickly as
they would like and that they may not be [...]
Marketing Plans
heres a few quick questions that I raised at an event
I was presenting at recently.
1. Do you currently do any marketing for your business?
2. If you do, do you have a set aside, know what to spend where,
marketing budget?
3. Do you have a step by step strategic marketing plan that is
stand alone and not part [...]
Virtual Marketing
So have you spent some time thinking about how to make your
business stand out from the crowd? how to find your own market?
If you truly cannot think of any way you could make your business appear unique
how about picking one area of your business and pitching a specific
niche? For instance if you are an insurance [...]
Stand Out Marketing
In an earlier post I started to share with you what
I see as the number one saviour of businesses and that is direct
response style marketing.
Did you know that on average we see 2700 pieces of marketing
everyday, honest just think about it, from the minute we open
our eyes and put coffee or tea in our cup to the [...]
Direct Response Marketing
So what is direct response? well traditional marketing and
advertising has always been very ego driven or shall we say
all about the image, direct response is what makes new clients
pick up the phone, fill out the form, say yes to the meeting or
just buy the thing you offer as quickly as they can.
By using elements of [...]
Target your Market!
Don’t fail to determine specifically who your perfect client is and what their wants and needs are
Ninety percent of businesses never seem to precisely determine who their perfect client is, and what the desires, needs, wants, and passions of the prospects in the market are.
This is a crazy mistake to make and can be avoided [...]
More Marketing tips!
A MAJOR MISTAKE TO AVOID
Not focusing your business and marketing on your customers needs.
This may seem obvious but take a look through your yellow pages. Pick it up and just flick through and ask this question, are the ads telling you what benefits you get if you become a customer? Or are the ads telling you about [...]
Marketing on TV
Just a short blog this morning as I was prompted to write something about live marketing and the use of events after watching Larkrise to Candleford on the BBC last night, this is one of the best costume dramas currently on TV and it always carries a moral or message of some kind alongside the [...]
Top Marketing Tip 10
Ah well this is the most important of all the tips from the free report so I suggest if you want to find out what it is you fill in your name and primary email in one of the boxes anywhere on this site and you will be able to see what the best tip [...]