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Top Marketing Tip 9
Mistake No 9 – Not staying abreast of the latest trends and education available to you.
I love to learn as much as possible about sales, marketing and human motivation. It fascinates me and with every book I read and every speaker I hear I realise there is so much more to learn. Sure, some are [...]
Top Marketing Tip 8
Mistake No 8 – Using Mass Market and Traditional Advertising.
Most businesses decide that they will market their products or services to everyone and anyone and as a result they may hit their ideal prospect by luck. This is a huge waste of money. If you don’t know who your target market really is then you [...]
Top Marketing Tip 7
Mistake No 7 – Thinking lowest price alone buys market share
If you cut your margins and come into the market as the lowest price product or service you will gain market share but will not necessarily be financially successful and you may be seen as cheap and low end. But if you have avoided the [...]
Top Marketing Tip 6
Mistake No 6 – Not using follow up.
You must and I repeat must follow up all prospective customers who are now on your Hot Prospect list (this is the list you have created from the people who have raised their hands in some way, filled in a form or requested information) – these people are [...]
Top Marketing Tip 5
Mistake No 5 – Lack of capture
You do not want to waste a single opportunity to gather information from everyone that comes into contact with any aspect of your sales and marketing processes.
As we are bombarded by 10000 pieces of advertising everyday if someone has taken time to stop and look at yours or you [...]
Top Marketing Tip 4
Mistake No 4 – Lack of Preparation & image continuity
When you are starting to prepare your marketing and advertising you seriously need to think about the continuity of the whole experience for your prospects.
All aspects of any campaign should link together and actively sell your product or service in a simple and relaxed way. Each [...]
Top Marketing Tip 3
Mistake No 3 – Not being Exceptional
In any business you would be very lucky to know that you, your company, your product or service are a complete one off. You would be even luckier if your customers knew it also. We all have our own special areas, gizmos or knowledge that sets us apart from [...]
Top Marketing Tip 2
Mistake No 2 – Mixing up Marketing and Sales
A lot of people lump these two things together. This is a mistake. They are separate though related parts of a business and should each be treated with the respect they deserve and both need different skills to get the best results.
You should not completely rely on [...]
More Marketing in Yorkshire
This is the first instalment from my FREE REPORT, for the full report then just fill in the details on any page of the site.
“The top ten most expensive marketing mistakes businesses make and how to avoid them”
I think it is an absolute travesty that when the majority of people take that leap of faith [...]
Happy New Year Marketing
Just wanted to drop on and wish you all a very Happy New Year from all here at Extraordinary Marketing in the heart of snowy West Yorkshire and to let you know that this is the best time of year to start thinking about what you need to do to succeed in the coming months.
Do [...]