Extraordinary Marketing

Mistake No 8 – Using Mass Market and Traditional Advertising.

Most businesses decide that they will market their products or services to everyone and anyone and as a result they may hit their ideal prospect by luck. This is a huge waste of money. If you don’t know who your target market really is then you will just be throwing away your marketing budget.

Also, try not to be brain washed by the sales executives who will be crawling all over you from directories, local and national papers and magazines and now people promising you a higher search engine ranking, remember their job is to get sales for their business and not yours. All these things can be useful if used correctly and in a complete strategy, Extraordinary Marketing can help you create this to make every element of your marketing work for you and gain a fantastic Return on Investment.

Mistake No 6 – Not using follow up.

You must and I repeat must follow up all prospective customers who are now on your Hot Prospect list (this is the list you have created from the people who have raised their hands in some way, filled in a form or requested information) – these people are ripe and should not be ignored. Of course a small percentage of people who give you their details may be not so hot but this is a SMALL part of this list and they will soon show up with your continued follow up and can be dropped from the list at a later date.

Most businesses waste 75% of their marketing budget with ineffective follow up systems.

You should follow up until you stop getting results and the main point of this is to continue to follow up until they either buy or ask you not to follow up any more. Use various media, letters, postcards, email and phone calls and if you have a newsletter (either email or postal) then add them to this list also.

Mistake No 4 – Lack of Preparation & image continuity

When you are starting to prepare your marketing and advertising you seriously need to think about the continuity of the whole experience for your prospects.

All aspects of any campaign should link together and actively sell your product or service in a simple and relaxed way. Each time a prospective customer sees one of your marketing messages they should know instantly that it is you and more importantly what it is you are selling or promoting.

Each piece you produce should move the prospect one step closer to doing business with you.

Do not confuse your prospects with conflicting colour schemes, logos, USPs etc. You need your visual input to be clean, professional and immediately recognisable as you and above all be powerful sales messages and should show your company image in a professional and relaxed atmosphere.

Mistake No 2 – Mixing up Marketing and Sales

A lot of people lump these two things together. This is a mistake. They are separate though related parts of a business and should each be treated with the respect they deserve and both need different skills to get the best results.

You should not completely rely on your sales department to market your business or you will not get the results that are possible. Sometimes it is much wiser to outsource some parts of your business to experts in certain fields. 

Some people also see marketing as the “Colouring In department” where they just do some pretty things with words and pictures. Unfortunately this is too true in some Marketing Departments but this is not for you, you are better and more informed than this. That is why you are here to find out how to market better.

• Sales is what you do one on one, face to face or verbally on the phone

• Marketing is what gets that person in front of you or on the other end of the phone.  

If you implement a full Extraordinary Marketing Automatic Sales System then the prospects will come to you pre qualified, pre sold and pre disposed to doing business with you. This makes the sale so easy that its almost AUTOMATIC:- This is the result all businesses dream about and the perfect result from great marketing.

John Danbury - Extraordinary Marketeer

Just wanted to drop on and wish you all a very Happy New Year from all here at Extraordinary Marketing in the heart of snowy West Yorkshire and to let you know that this is the best time of year to start thinking about what you need to do to succeed in the coming months.

Do you have a plan in place, do you know what you want to achieve this year in your business? have you set any new goals for your business and do you want to get your marketing in order in the correct way?

As a business owner for nearly 20 years I know that what I want is to spend a small amount on marketing on Monday and that to be doubled and back in the bank by Friday! if we can do this it is ideal and we can teach you some of the worlds greatest marketing techniques to help you get there.

This is direct response marketing and we can help you with all aspects of it.

Over the next few days I am going to be adding sections from the free report that you can download from every page of this site, it is called “the top ten most expensive marketing mistakes businesses make and how to avoid them” so keep your eye out.

To your success

John Danbury.